Defy all challenges

I just now came across this very cool ad for Visual Studio – Defy all challenges

A promotional for – Visual Studio Team System ; Web Development; Windows Vista and 2007 Office System. It has an interactive interface with links to view :

1. Tools and tips – which helps the user in understanding more about the each development tool.

2. Watch the videos – which have links to these very funny videos showing the lighter side of a developers life.

3. Make your own – Allows you to create a new video with the available tools

4. View and vote – This link allows you to select a video created by any new user and rate it.

The ad has been set up in a gaming environment and though I am not the best person to judge about marketing tactics, I would like to say that there is only one word which can be used to describe this promotional – CAPTIVATING!!!